Arrowhead

I'm not sure when Arrowhead began this transition but they had switched from the older bottle design (shown on the left) to a more, ergonomic, environmental-aware design (shown on the right). As we continue on in the 21st century, our society is becoming more and more aware of the global climate change and our culture is revolving around being green. I had taken AP Environmental Science in my high school years and I learned that plastic contributes to a lot of waste. Even if you were to recycle plastic, only parts of it can be re-used again to make more plastic bottles. That's why activists encourage people to stop using water bottles and instead, drink from re-usable water jugs/cups instead.

Now, Arrowhead was not going to shut down their business by halting their production of water bottles. Instead, they took a less greener approach and revamped their bottle design. Apparently, the new bottle has 30% less waste of plastic with an ergonomic "wavy" design for the person to easily hold. Comparing the two designs, the new one is clearly more sophisticated and appealing. The curves and bumps on the bottle are not straight anymore but curve around the bottle, making it easy to slip your fingers and place them perfectly on the ridges to hold it. Also, the curvy, bell shape leaves a space for your palm to rest upon.

But not only has the bottle changed, Arrowhead had decided to change their label a bit too. I like how designer of this bottle decided to make the colors relate a little bit more in the new one. If you look at the old design, you see a more prominent use of the green in the trees with a brighter red in the background. However, in the new label, the designer almost completely eliminates the green trees and makes the red a little bit more maroon color to relate to the blue. The similarity of the colors makes it more appealing.

I may not support Arrowhead for their plastic production, but I support their design.