Now, their logo looks like this:
So you know what I've learned? Simplicity is the key. In the 21st century, people are drawn to sophistication and simplicity. I remember as a little kid that many logos had different colors to them to draw the audience's attention. But now, the public is looking for change and less tacky colors. If you looked at the newer logo, Apple clearly wanted to make a statement that they were a newer, better, and reliable company. The apple is a shadow with light shining in the background to emphasize something new and enlightening. It's almost like a "Hallelujah" epiphany for someone to unveil their eyes to a logo with the light shining there. Even Burger King and Jack in the Box have jumped on the bandwagon and changed their logo. All I can say is that it works.
Simplicity. Less is More.
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