Typography

This quarter, I'm taking Design 115 on typography. Now, as an aspiring designer, I never thought about type, letters, or font. In fact, I never thought it was really important. If you mention typography to someone, they'd probably be wondering what it is too. I can say so far that I am learning a lot. Taking this class has definitely made me more aware on how letters and fonts are used on posters, books, brochures, advertisements, etc.

Here's a very good example of typography from one of my favorite stores:




This is now Saks Fifth Avenue's official logo on their shopping bags. What the designer did was he/she spelled out the whole name on a grid and cut it up and arranged it differently. It's quite interesting actually. I never thought that it could look so beautiful and it really emphasizes the different characteristics of the particular font being used while using minimal letter forms. Very unique, and very Saks.

I realize that typography is very, very important because it emphasizes whatever it represents. For example, big letters on an ad would show that it's a huge deal of some sort. If the font was smaller, it would exaggerate something less obscure.

Typography is design.